Amara Bell

Co-Founded and Launched Digital Service
Co-founded and launched ustime.co, a digital service that empowers parents to create better relationships with their children, prevent challenging behaviors, and help their children develop skills to navigate big feelings.

Led Merger of Video-Based Movement Startups
Led marketing and operations during merger for startup focused on movement classes for plus sized consumers that had acquired startup focused on movement for the 55+ consumer.

User Acquisition for App focused on Serving Teen Girls
Created strategic framework and execution plan for beta user acquisition for app focusing on teen girls, mental health, and community.

SMS Strategy for Clothing Rental Startup
Advised LA-based clothing rental startup on integrating SMS notifications into their customer journey; beta tested MVP and mitigated three areas of legal risk.

Team Abercrombie Ambassador Program
Built and implemented 37-person brand ambassador program alongside agency partner. Activated ambassadors in seven US cities on social and in real life with over 40 events, 3K social posts, and 19.5% engagement on branded content in first six months.

abercrombie kids Sea-venture Campaign
Concepted and created partnership program with three national aquariums that drove brand awareness, increased store and site traffic, and engaged existing customers.

Purpose Campaign and Photoshoot
Strategized and planned purpose campaign and celebrity photoshoot for FIERCE fragrance re-launch in 1.5 weeks after major leadership pivot; sales results beat expectations and reversed five years of declining sales.

Music Festival Sponsorship and Activations
Brought new brand strategy to life via Made in America music festival activations including pop up shop, loyalty perks, product seeding, and social content.